Sony Mobile moves to capture African mobile
market via Nigeria.
But just a few days ago it actually showed
that stuff, throwing into the Nigerian market its flagship Android smartphone,
the Xperia Z The multi-faceted phone was unveiled at Lagos Oriental Hotel, in
the presence of top officials from Sony Mobile. The Nigerian launch is the
second after the Dubai launch of the products last month. The reason according
to Sony Mobile officials was to underscore the importance that the new company
attached to the Nigerian market as a hub of its mobile activities in Africa.
The new Xperia Z boasts a range of unparalleled features, including a 5” Full
HD 1080p Reality Display, Snapdragon S4 Pro quad-core processor, the Mobile
BRAVIA Engine 2 and a 13 megapixel fast-capture camera. Offering the ‘best of
Sony in a smartphone’, the device uses advanced technology from Sony’s entire
range of multimedia products. The company’s Marketing Manager Africa declared that “the Xperia Z is a game-changer
in smartphone technology. It has generated a great deal of excitement
internationally since its official launch at the CES in Las Vegas. We
anticipate the ultimate range of rich user experiences offered on this stellar
model from the Xperia to increase the
momentum several times over in key African markets and Nigeria is one of these
key markets.” Xperia Z’s razor sharp Reality Display, powered by Mobile BRAVIA
Engine 2, brings Sony’s long-standing TV expertise to the smartphone and
delivers an immersive viewing experience with super brightness and clarity. The
smartphone shares capabilities with Sony digital cameras and features Exmor RS
for mobile, the world’s first image sensor with HDR (High Dynamic Range) video
recording for smartphones. Xperia Z also includes Battery STAMINA Mode that can
improve standby duration by four times or more by automatically shutting down
battery-draining apps whenever the screen is off and restoring them when the
screen is on.
Source: Osuagwu, P. Vanguard News
Picture: GSM Arena & Crackberry
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